We were asked to design a website for the Scottish Police Federation’s awareness campaign; It's What We Do. We needed to represent the SPF as a modern organisation and, specifically, provide creative space to promote their new campaign video. Sitting under the campaign title 'It's what we do", the video and website highlight the important work every police officer undertakes, and the darker parts of the job that the public might overlook.
The video premiered in cinemas before being shared across social media, and we wanted to reflect the cinematic feel through the design of the site using bold typography, gritty stills and strong imagery. Keeping type to a minimum and using video as the hero content created a strong, visual presence that truly represents the campaign and supports the campaign message.
Video created by Tinker Taylor.