Writing Entries for Creative Strategy Categories
What to include in Your Report
Discuss what the initial brief was from the client and the client’s market position before creative concept was developed
Detail how the concept was creative
Discuss how the creative fitted with the clients overall marketing strategy
Detail the results that were produced as a result of the creative campaign
Writing Your Report
Please write one report for each individual entry. The main report should not exceed 1000 words and must include a brief executive summary
Bullet points, graphs and tables can be used within your report
Client testimonials may be included
Submitting Your Report
All reports have to be submitted as either Word or PDF documents and uploaded through the website www.scottishcreativeawards.com
The ‘How to Enter’ section provides more details on what to do when you are ready to submit.
All entries must include at least one jpeg image of campaign. You may also upload video and audio files along with your report.
Entries are now open for the Scottish Creative Awards 2012. Make sure you enter by the deadline of June 29th!
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